The world's No. 1 cigarette brand
Marlboro is a cigarette made by Philip Morris, which is based in Lausanne, Switzerland. Marlboro Red is its most popular version. There are about 10 packs per carton; 20 cigarettes per pack. The standard size of a cigarette is 85mm. It is also known as King Size.
Marlboro has been the world's No. 1 cigarette brand since 1972. Altria holds the rights to the Marlboro brand in the U.S., while Philip Morris International handles the brand overseas. Marlboro commanded 43.8% of the U.S. cigarette market in 2014, bigger than the next 11 brands combined. Outside the U.S., Marlboro's share is bigger than the next two largest cartons of cigarettes brands combined.
Marlboro is the best selling brand of cigarettes in the world. It is made by Philip Morris USA within the United States, and by Philip Morris International outside the United States. It is well known for its billboard advertisements, magazine ads of the Marlboro Man, and its long associated history in the sponsorship of motorsport. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant.
A carton of cigarettes usually contains ten packs, totaling two hundred cigarettes. Some cartons contain twenty packs, totaling four hundred cigarettes. A hard pack is the usual style of paperboard packaging for store bought cigarettes, which consists of a relatively stable box. A soft pack is a box packaging made of thin paper, usually containing 20 cigarettes.
Marlboro Cigarettes Types
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Red Flavor
The highly innovative Marlboro Red Flavor products, available in an innovative sliding pack, the brand has a multi-zone flavor filter that provides a unique, flavor - ful low tar and nicotine taste. No brand is known the world over for delivering flavor like Marlboro . Under the new Marlboro architecture, this invitation is now broadened within the Red family to offer a flavorful smoking experience across the taste spectrum.
Gold Style
The Gold family is composed of a line of products, in varying diameters and taste profiles, with a progressive, refined taste, featuring a stylish and elegant presentation. Such is the global leadership of the Marlboro brand family that, were Marlboro Gold a stand-alone brand, it would be the world’s second-largest international cigarette brand, after Marlboro Red. Marlboro is best well-positioned brands with broad international appeal and a wide geographic presence
Refreshing Taste
Using highly innovative technologies, from menthol filter threads to menthol capsules, the Marlboro Fresh family offers a full refreshing taste spectrum across a line of alternative propositions and provides a significant opportunity to build on the growth of the menthol segment, particularly in Asia and Latin America. In other markets, the Marlboro Fresh family is rapidly establishing itself as the most innovative menthol brand.
Philip Morris International Brands’ Portfolio
Philip Morris International possesses a great variety of premium, mid-price ad low-price carton of cigarettes cost. Their portfolio includes both local brands and international brands. According to estimates seven of the world’s top rated fifteen global tobacco brands are held by PMI.
Marlboro is PMI's premium cigarette brand; it is also one of the strongest trademarks amongst all consumer products. Moreover, it has been the world’s most popular and best selling cigarette brand since 1972. According to estimates, in 2010, Marlboro’s volume constituted 297.4 billion cigarettes out of the United States, surpassing its main rivals combined. In addition, its volume surpasses that of the leading four international drive brands of British American Tobacco (BAT) and the four world-wide cigarette brands of Japan Tobacco International.
In 2008, PMI applied new brand structure with three defined features for Marlboro cigarette carton: Flavor, Gold, and Regular comprising probably the most popular varieties: Marlboro Red, Marlboro Gold and Marlboro Silver. Marlboro Flavor is notable for to its rich flavor and Marlboro Gold stresses on discovering new dimensions in smoking.
Also there are some new additions, such as Marlboro Filter Plus Extra and Marlboro Gold Edge Slims.
L&M is a mid class cigarette brand, launched for the first time in the U.S. in 1953. It is the second key brand in PMI’s worldwide portfolio and fourth global cigarette brand throughout the world. According to statistics, in 2010, L&M was ranked as the fourth best-selling international cigarette brand outside the US and China.
Red & White, Chesterfield, Parliament and Virginia Slims are some of the company’s most profitable global brands.
Chesterfield is the fifth major carton cigarettes brand it is sold mainly in EEMA and Asia Regions. Parliament is the seventh key global PMI brand, sold in more than 40 markets throughout the world.
To be able to have a much better reach of the global market, the manufacturer has created value segments and very strong and diversified local brands portfolio. PMI has started to elaborate other smoking product categories, and has already acquired a few companies in Europe and Africa.
